Amazon Case Study Example | Topics and Well Written Essays - 1250 words - 1

Amazon - Case Study Example , the organization was an online bookstore but it diversified its operations to include services such as DVDs and VHS tapes, software, electronics, video games, music CDs, furniture, clothing, MP3s, and food items. Technology ensured that E-books could eclipse the sale of hard copies and Bezos took advantage of it (Stone, 2012). This was in recognition to what Amazon had done in making online shopping popular. In order to ensure that its products are closer to the customer, Amazon operates different retails websites for several countries including US, United Kingdom, Canada, Germany, China, Spain, Italy, France and Japan. In addition, the organization operates international shipping lines to given countries for delivery of its products to its customers there (Enright, 2010). The main competitors for the organization are Apple Inc., eBay Inc., buy.com, Google, Barnes & Noble, Inc., Wal-Mart.com USA, LLC, and Catalog & Mail Order Houses. This is because the companies are in the same business and they have been able to establish themselves in the market as well. These competitors operate several websites that customers can use to purchase their wares. In addition, the competitors such as Apple Inc offer a diverse number of services that can be used to rival Amazon. However, in order to stay ahead of the game Amazon ensures that it produces services that are not available in the other online retailers. For, example it was the first to introduce an international shipping line for transporting goods to its customers (Enright, 2010). The relationship between Amazon and publishers based in New York is very good because Amazon is able to sell books everywhere (Stone, 2012). This means that the organization has already established itself and thus customers trust its operations. Because of its policies, which are to satisfy the customer at all the times, Amazon has been able to create a huge client base. In addition, the existing clients for Amazon act as its marketers

Biodiversity and Ethno botanist Exploitation by Pharmaceutical Essay

Biodiversity and Ethno botanist Exploitation by Pharmaceutical Companies - Essay Example Many medicinal plants were thus planted in farm gardens so that they could be used for treating fast illnesses whenever they occurred even without the intervention of other remedies. Physicians, midwives and herbalists in the 1800s were specifically trained in the use of medicinal plants to solve various medicinal conditions. During this time, plants parts were widely used by medical practitioners to cure various ailments in line with the teachings they received in their learning institutions. The pharmaceutical industry has flourished for a long time going by the number of large and highly profitable pharmaceutical companies that exist especially in wealthy countries today. The industry greatly relies on plant derivatives and should reasonably be at the forefront in pushing for plant conservation according to (Lapinskas par 1). Like every other business entity, pharmaceutical companies have profits at the top of their agenda. Indeed, without profits, they are doomed to fail however worthy their courses are. In order to remain in business, the companies have to seek ways of maximizing their profits and minimizing their costs. These two objectives are usually achieved by engaging in research with an aim of developing new products, improving efficiency and using cheaper raw materials. Pharmaceutical organizations use plants in two main ways; as raw material and as inspiration for new products according to Lapinskas (par 3). These organizations have established massive screening programs to identify plants that could be used for making new drugs, thousands of compounds being analysed every year in this respect. When a compound is... This report stresses that the use of herbal medicine among pharmaceutical companies has really grown in recent times and most modern pharmaceutical firms trace their origin from plant products and the knowledge of ethnobotanists or indigenous peoples. Most pharmaceutical companies have grown huge interest in herbal medicine and this interest has led them into believing that there are great profits in medicinal plants, thus they have turned their focus towards indigenous land and knowledge for new resources that can be used in developing new drugs. The knowledge of ethnobotanists is in great demand and usually sought by pharmaceutical companies and medical researchers in their fight to come up with new medicines and products for commercial exploitation. This paper makes a conclusion that the importance of plants in the development of drugs cannot be underestimated. Indeed many of the drugs that sit on the shelves of pharmaceutical companies are a result of plant derivatives some of which originated from remote parts of the world. Many arguments have been posted regarding the exploitation of plants, ethnobotanists, herbalists and indigenous people by large pharmaceutical companies. While some argue that the companies are innocent in that they commonly manufacture synthetic compounds similar to those derived from plants to come up with mass-produced products, others argue that the companies unduly exploit resources without regard to the environment and those who contribute the knowledge. Going by the arguments posted above, it goes beyond doubt the later argument holds more water.